With health fads ever on the increase, it never ceases to amaze me with what comes next – there will always be another blend of tea promising glowing skin and luscious locks or supplement to reverse the signs of ageing but this time, bigwigs in the beauty industry are jumping on the wagon and promoting health fads too… sales of Kale have seen an increase twofold since the rise in its popularity, blended into juices or crushed in to supplement capsules, kale is more popular than ever.
Health aficionados, including Rosie Huntington-Whiteley and Miranda Kerr, can’t stop raving about the health benefits of the leafy green, which contains 206% of your recommended daily intake of vitamin A, 134% of vitamin C, and a staggering 684% of vitamin K. And now, it seems that the beauty world is catching onto the power of the dark green vegetable, which is infiltrating our favourite beautifying products one by one.
Nails Inc. has launched Nailkale: a nail care range formulated with, you got it, kale, and promising healthier, stronger nails. Nailkale promises vitamins a plenty – A, C, E, F and even H(?). The campaign is fronted by the gorgeous Alexa Chung, who is seriously my ‘it girl’ of the moment – but it’s not just the campaign that swayed my interest in these products… the new range of six nail polishes (a superfood base coat, an illuminator and four colours), is supercharged with kale extract, which the brand says stimulates advanced keratin production, hydrates and nourishes as it’s absorbed by the nail. Nails are primarily made of keratin and kale’s powerful anti-oxidant qualities apparently maximise the function of keratin activation as it protects these vitamins, resulting in nail growth and strength – which all sounds positive, so I gave them a go…
Nails Inc. have hit the nail on the head and combined an alphabet of nourishment with colours that apply with a consistency thick enough for one-coat coverage and precision and thin enough for a speedy, super-shiny finish. Kale, you’ve won me over.
Aside from a kale-heavy base coat, the range includes a kale-y green shade, Bruton Mews, a deep cherry red Victoria, the nude Montpelier Walk, and the dusky pink Mayfair Lane—plus, if the ingredients aren’t transforming your fingertips fast enough, there’s a pearly translucent illuminating polish that can fake it. After two weeks of wear my fingers are looking healthy and feel stronger than ever, and I haven’t had so much as a drop of green juice.
What do you think… has the beauty world taken it a step too far?